Welcome
I have over 8 years of experience designing digital products end-to-end, from discovery and prototyping to launch and iteration, across enterprise and B2B applications in education software and ad tech.
Specialties:
Product design experience in Ad Tech and Ed Tech
Mentoring junior designers by creating onboarding/training guide and providing regular 1:1s to give advice and design feedback
Structuring and streamlining design workflows by helping manage expectations with cross-product stakeholders
What I’m looking for:
Opportunities to solve complex problems while learning something new along the way
A focus on building strong team processes and design culture
Collaboration on product strategy and roadmap development
Continuous product improvement from user feedback and data-driven metrics
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Reimagining How Agencies Create Campaigns
Agency users wanted a faster, more flexible way to create ad campaigns—with features our tool didn’t yet support.
Over two years as the only designer on the project, I reimagined the campaign creation flow with new functionality, and cleaner layouts that streamlined the entire process and boosted revenue.
Ad Tech | B2B
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A Smarter Way for Teachers to Record Scores
Teachers needed a faster way to enter test scores for their whole class instead of updating each student individually.
I designed the Class Scoresheet, a feature that allows scores to be entered in bulk, saving time and reducing errors, and giving teachers more time to focus on their students.
Enterprise | Ed Tech -
Smart Pricing for Ad Inventory
Prior to this project, ad pricing was entirely manual—employees managed rates in spreadsheets, and the development team had to push every price change.
I led the creation of the Pricing Tool from scratch, enabling the pricing team to manage and update rates themselves. This introduced more pricing variety and allowed for customized or loyalty-based discounts.
Ad Tech | Internal Tool