Welcome

I have over 8 years of experience designing digital products end-to-end, from discovery and prototyping to launch and iteration, across enterprise and B2B applications in education software and ad tech.

Specialties:

  • Enterprise applications & internal tools

  • Product design experience in Ad Tech and Ed Tech

  • Mentoring junior designers by creating onboarding/training guide and providing regular 1:1s to give advice and design feedback

  • Structuring and streamlining design workflows by helping manage expectations with cross-product stakeholders

What I’m looking for:

  • Opportunities to solve complex problems while learning something new along the way

  • A focus on building strong team processes and design culture

  • Collaboration on product strategy and roadmap development

  • Continuous product improvement from user feedback and data-driven metrics

  • Reimagining How Agencies Create Campaigns

    Agency users wanted a faster, more flexible way to create ad campaigns—with features our tool didn’t yet support.

    Over two years as the only designer on the project, I reimagined the campaign creation flow with new functionality, and cleaner layouts that streamlined the entire process and boosted revenue.

    Ad Tech | B2B

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  • A Smarter Way for Teachers to Record Scores

    Teachers needed a faster way to enter test scores for their whole class instead of updating each student individually.

    I designed the Class Scoresheet, a feature that allows scores to be entered in bulk, saving time and reducing errors, and giving teachers more time to focus on their students.

    Enterprise | Ed Tech

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  • Smart Pricing for Ad Inventory

    Prior to this project, ad pricing was entirely manual—employees managed rates in spreadsheets, and the development team had to push every price change.

    I led the creation of the Pricing Tool from scratch, enabling the pricing team to manage and update rates themselves. This introduced more pricing variety and allowed for customized or loyalty-based discounts.

    Ad Tech | Internal Tool

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  • Designing Ads You Can Shop

    The company didn’t have a way for viewers to shop directly from ads. I worked with stakeholders to create a new ad type for streaming platforms.

    The new interactive ad template let viewers browse and purchase products within the app, creating a seamless shopping experience without leaving the content.


    B2B | Ad Tech | Interactive Ads

    View Case Study