Product Design
Every Problem is a Puzzle Waiting to be Solved
I'm a product designer who's always been drawn to the messy, hard-to-untangle problems. Over 9+ years, I've designed enterprise tools across ad tech, ed tech, and fintech.
I'm a product designer who's always been drawn to the messy, hard-to-untangle problems. Over 9+ years, I've designed enterprise tools across ad tech, ed tech, and fintech.
Enterprise Applications & Internal Tools Designing software people rely on every day, from self-serve platforms and internal dashboards to the behind-the-scenes tools that keep operations running. Industry Experience 9+ years designing for high-stakes B2B environments, spanning ad tech platforms, educational software, and the unique challenges each industry brings. Getting Things Done Staying organized, building trust with collaborators, and creating design processes that hold up when things get busy. Mentorship Building onboarding programs and mentoring junior designers so they can hit the ground running.
Ad Tech B2B
Agency users wanted a faster, more flexible way to create ad campaigns, with features our tool didn't yet support.
Over two years as the only designer on the project, I reimagined the campaign creation flow with new functionality, and cleaner layouts that streamlined the entire process and boosted revenue.
Ad Tech Internal Tool
Agency users wanted a faster, more flexible way to create ad campaigns, with features our tool didn't yet support.
Over two years as the only designer on the project, I reimagined the campaign creation flow with new functionality, and cleaner layouts that streamlined the entire process and boosted revenue.
Enterprise Internal Tool
Disney Campaign Manager's Admin Portal serves the account managers, customer support teams, and escalation specialists who manage thousands of advertiser accounts.
I redesigned the Admin Portal's navigation to help teams find what they need quickly and resolve issues significantly faster.
Enterprise Ed Tech
Teachers needed a faster way to enter test scores for their whole class instead of updating each student individually.
I designed the Class Scoresheet, a feature that allows scores to be entered in bulk, saving time and reducing errors, and giving teachers more time to focus on their students.
Hello! My name is Saneeya (san-yah). I live in Southern California and have been doing design in various print and digital fields for over 10 years.
Some things I enjoy:
If you need help with design services or have questions, feel free to email me.
October 2021 — Present
Senior Designer
Led end-to-end UX across a $50M+ advertising platform serving agencies, SMBs, and advertising partners, covering campaign planning, targeting, pacing, rate management, optimization, and reporting, focused on making complex systems more usable for advertisers and internal teams.
January 2021 — October 2021
Senior UI/UX Designer
Worked on internal tools that streamlined workflows for mortgage and real estate agents.
March 2017 — January 2021
User Experience Designer
Designed education tools for students and instructors across ALEKS, a self-paced math and chemistry platform, and ConnectEd, a homework and assessment platform.
