Complex problems.
Clear design.

Product Designer who works enterprise tools: ad tech, ed tech, fintech.
I like improving messy flows. The more complicated, the better.

View work ↓
Current Status
Senior Product Designer
The Walt Disney Company
B2B Enterprise Ad Tech Ed Tech 9+ Years
Figma Enterprise UX Ad Tech Ed Tech User Research Cursor B2B SaaS Interaction Design Claude Code Prototyping Fintech Figma Enterprise UX Ad Tech Ed Tech User Research Cursor B2B SaaS Interaction Design Claude Code Prototyping Fintech

Case Studies

Selected Work

01

Redesigning Campaign Creation from the Ground Up

As the sole designer on a 2-year platform rebuild, I redesigned Hulu's campaign creation experience to support agency advertisers by introducing line items, new targeting, and a new single-page flow.

Ad Tech B2B

+39%
Agency Growth
$100M+
Revenue Enabled

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Campaign creation interface
VAST upload interface
02

Building VAST Support for Agency Scale

VAST support was the primary blocker to agency adoption on Disney's Campaign Manager. I owned the end-to-end design: tag input, vendor validation, error states, and asset preview, from discovery through launch in Q1 2024.

Ad Tech B2B

Agency Deals Unblocked
Previously lost due to lack of VAST support

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03

From Dropdown to Smart Filters

I replaced a fragmented, ad hoc filtering system with a standardized, logic-based redesign featuring saveable custom views. This overhaul transformed a data-heavy workflow into a cleaner experience that allows users to navigate thousands of data points.

Ad Tech Internal Tool AI Prototyping

In Development
Current status
Faster
Task completion in testing

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Smart filters interface
Pricing tool interface
04

Smart Pricing for Ad Inventory

Ad pricing lived entirely in spreadsheets. Every rate change required a developer, creating bottlenecks and slowing the sales cycle.

I designed a self-serve pricing tool that gave sales teams full control over rate cards and inventory types, removing engineering dependency entirely.

Ad Tech Internal Tool

Weeks → Min
Pricing Change Implementation
Zero
Dev Dependency

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05

Redefining Admin Navigation for Support Teams

Support and account teams were navigating a portal that wasn't built for their workflows. Finding and resolving advertiser issues took far longer than it should.

I redesigned the Admin Portal's information architecture and introduced Ghost Mode, giving teams direct account access without handoffs.

Enterprise Internal Tool

↓28%
Escalation Tickets
Faster
Issue Resolution

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Admin portal interface

Designed at

The Walt Disney Company
McGraw-Hill Education
Zigzy

Learn More

About

I'm Saneeya (san-yah), a product designer focused on B2B enterprise software.

Old legacy tool no one has touched in years? Complex data tool designed by an engineer? I like the hard and messy flows because fixing them is like solving a puzzle: half the fun is in figuring out how to put everything together. I work on enterprise tools, the unsung heroes of software.

Based in Southern California.

Let's Connect

About

Professional Path

Experience

October 2021 — Present

Senior Product Designer

The Walt Disney Company

Led end-to-end UX across a $100M+ advertising platform serving agencies, SMBs, and advertising partners, covering campaign planning, targeting, pacing, rate management, optimization, and reporting, focused on making complex systems more usable for advertisers and internal teams.

January 2021 — October 2021

Senior Product Designer

New American Funding

Worked on internal tools that streamlined workflows for mortgage and real estate agents.

March 2017 — January 2021

User Experience Designer

McGraw-Hill Education

Designed education tools for students and instructors across ALEKS, a self-paced math and chemistry platform, and ConnectEd, a homework and assessment platform.