Class Scoresheet
A new way for teachers to input test scores into the online platform. Instead of inputting scores for each student at a time (as is in the current flow), this new feature would allow teachers to input scores for the whole class at once.
Role: UX Designer
Timeline: 4 Months
Team: UX Researchers, Product Managers, Developers, Accessibility Team, Copywriter
Background: the platform
Hulu Ad Manager (now known as Disney Campaign Manager) was launched in March 2020 as a platform for advertisers to create and manage their own ad campaigns on Hulu. Campaign creation (see video) involved the following:
Setting up a campaign's name, the dates it will run and its budget
Targeting viewers by choosing a variety of demo options such as age, geolocation, spending habits, types of genres they watch and more
Uploading a new (or previously uploaded) video ad
Submitting your campaign for approval
Problem Statement: Make it work for Agency Users
When we launched the platform, the main customer was a SMB (Small/Medium Business) advertisers. However agencies users became the new target user. The team's stakeholders and I understood that we were going to need to make a new campaign flow because:
Agencies are more sophisticated users than SMBs and want more options in the platform such as more ad formats and more targeting options
Agencies bring in more revenue than SMBs, and their requests would make us more inline with competitors
We were going to rebuild the whole platform to be in-house (currently managed by a 3rd party agency since launch), giving me the opportunity to redo the UX
Why do we want agency users?
Agencies bring in more revenue than SMBs
Business goals changing to better suit the needs of agency users
Achieving more parity with the options offered to advertisers in the direct (as in not self-serve) side of the company
Become more inline with competitors