Class Scoresheet

A new way for teachers to input test scores into the online platform. Instead of inputting scores for each student at a time (as is in the current flow), this new feature would allow teachers to input scores for the whole class at once.

Role: UX Designer

Timeline: 4 Months

Team: UX Researchers, Product Managers, Developers, Accessibility Team, Copywriter

Background: the platform

Hulu Ad Manager (now known as Disney Campaign Manager) was launched in March 2020 as a platform for advertisers to create and manage their own ad campaigns on Hulu. Campaign creation (see video) involved the following:

  • Setting up a campaign's name, the dates it will run and its budget

  • Targeting viewers by choosing a variety of demo options such as age, geolocation, spending habits, types of genres they watch and more

  • Uploading a new (or previously uploaded) video ad

  • Submitting your campaign for approval

Problem Statement: Make it work for Agency Users

When we launched the platform, the main customer was a SMB (Small/Medium Business) advertisers. However agencies users became the new target user. The team's stakeholders and I understood that we were going to need to make a new campaign flow because:

  • Agencies are more sophisticated users than SMBs and want more options in the platform such as more ad formats and more targeting options

  • Agencies bring in more revenue than SMBs, and their requests would make us more inline with competitors

  • We were going to rebuild the whole platform to be in-house (currently managed by a 3rd party agency since launch), giving me the opportunity to redo the UX

Why do we want agency users?

  • Agencies bring in more revenue than SMBs

  • Business goals changing to better suit the needs of agency users

  • Achieving more parity with the options offered to advertisers in the direct (as in not self-serve) side of the company

  • Become more inline with competitors